Eyes on ADHD
Inspired by my experience with late-diagnosed ADHD and my frustrations with finding adequate care and resources in Ireland, “Eyes on ADHD” is a national awareness campaign designed to initiate conversations about ADHD, inspire action, and challenge common misconceptions.
Brief
Major Project
Dublin Design Institute
Year
2022
Merit
Distinction
The Posters
Is there anything more eye-catching then a massive set of googly eyes? Every campaign poster features a commonly overlooked or misdiagnosed symptom of ADHD, brought to life by a set of expressive cartoon eyeballs and bright, engaging colors. The striking visuals serve to connect with the viewer and get them curious about ADHD.
Each poster first describes a symptom at face value, then contextualizes it as a potential signal of undiagnosed ADHD. People are encouraged to further explore other potential signals of undiagnosed ADHD by visiting the campaign website, eyesonadhd.com. The campaign logo sits in the lower right corner, which eye-mapping technology has shown to be the last part of the poster that people typically see. This leaves the viewer with an impression of the campaign identity and serves to further drive brand recognition and awareness.
The Website
Posters and other advertising materials direct people to the Eyes on ADHD website. The webpage is an interactive minimalist design that encourages people to explore the four pillars of the Eyes on ADHD campaign: Awareness, Detection, Help, and Difference.
The website features background information on ADHD and a brief overview of some of the commonly overlooked symptoms and frequently undiagnosed demographics. Visitors can also find links to online self-tests and resources to help cope with daily ADHD symptoms, such as links to coaching, psychologists, psychiatrists, podcasts and youtube links.
Merch & Other Advertising
Stickers and pins featuring the campaign logo and primary color palette can be used to further spread awareness, interest, and brand recognition. Each pin and sticker has the website written in small print across the bottom.
Hats and T-shirts display campaign colors and provide people with unique new ways to connect with the brand. Beanies have colors and expressions that match a few of the campaign posters, allowing people to pick the ADHD symptom they most identify with.
Feeling blue? Pick up a depression beanie! Are you always misplacing things and chronically late? Wear forgetful in pink! Perhaps you don’t get your full 8 and you’d rather sport sleep-deprived green. Or, opt to stand out from the crowd (yes, everyone IS looking at you) with the bright yellow anxiety beanie.
