IHK Branding
Illuminating Humankindness (IHK) is a nonprofit success coaching conglomerate based in Seattle, WA. I worked closely with the IHK team to come up with an identity that suited their mission, which is to create “Dazzling outcomes through Kindhearted Power, Imagination, and Wonder.” They wanted their logo to embody warmth, power, and playfulness while maintaining a professional and trustworthy image.
Client
Illuminating Humankindness
Year
2023
The Process
Discussion of design process will go here heart shape as a symbol of human kindness and love, color gradient represents a warm radiance, lettering is meant to represent an “I” and “H” and was also intended as an abstract human form. Incorporating a “K” in the lettering was scrapped for clarity and because the “kindness” element was already communicated through the use of the encompassing heart symbol.
The Solution
Discussion of design process will go here heart shape as a symbol of human kindness and love, color gradient represents a warm radiance, lettering is meant to represent an “I” and “H” and was also intended as an abstract human form. Incorporating a “K” in the lettering was scrapped for clarity and because the “kindness” element was already communicated through the use of the encompassing heart symbol.
